Competitor Analysis | Know Your Competitors
In any business, Analysing your own marketing strategy is not enough. You have to analyze the whole marketing strategy like the current market trend, what people are looking for and what your competitors are doing. This is why, the competitor analysis is important.
In online marketing, you can't identify your main competitor for long term. Competitors keep changing every short period of time. If you are at 3rd position in google search for a particular keyword, and you have 2 main competitors at position 1st and 2nd and you want to beat them to achieve the position #1 in google search. In this scnerio, the competiton becomes very tough and you are required to redefine your online marketing strategy. You will need to analyze your competitor what they are doing.
The first step of preparing the competitive analysis is to determine who the competitors are. If you are targeting a local market then it easy to find the competitors. But if you are providing your products or services to a worldwide market, it's really hard to determine the competitors. the best way to find the competitors it to analyse your competitors for each keyword separately.
During search engine optimization,process, we perform a keyword research and the competitor analysis simultaneously. We need to find which keywords are most targeted by your competitors. Competitor Analysis is all about understanding your competitors and their strategy, tactics,level of success. It is critical for the rate of success of your SEO campaign. We need to monitor other sites occupying spots in the search engine results pages for keywords similar to yours.
Some important points to cover in Competitor Analysis
- Keyword Research
- Their Backlink sources
- Their Meta tags structure
- Search Engine Indexing
- Inbound Links
- PPC Campaign Effectiveness
- Optimisation Effectiveness
Click here for a free Competitor Analysis and the ways to beat your competitors.